Ill Manors e-media: Tag London campaign

1. The Ill Manors Tag London campaign is about fans and different people who are wanting to challenge the government and in particular, David Cameron. In order to do this, they had started a campaign where people who follow Plan B on Twitter would write their own hashtags which then would be projected onto different landmarks of London, e.g. the National History Gallery. This is almost a post effect on the London Riots that happened in 2011 and these fans are wanting to get their opinions out to everyone who are no against the youth community.
2. This campaign helps promote the film due to the fact that most of the campaign was done through 'e-media'. One example of this is Twitter. Fans of either Plan B or some of Plan B's friends would have 're tweeted' the posts that they made if there was any links to the movie he was making. This would've targeted a larger audience as it would have got through to people who had followed the fan of Plan B and whether or not they had retweeted it.
3. The main link that I have found with Tag London was the music video, 'Ill Manors'. I think that these two have a synergy as simply because of the fact that in the Tag London video, they used parts from the 'Ill Manors' video. Therefore, this is telling the audience that they both have the same meaning which is getting their words towards the government. Also, Tag London had projected different tweets in a 'graffiti' format onto different landmarks of London. Graffiti is also linked to gangs stating who they are and the link between this and the music video is gang violence and their messages to all the different politicians etc.
4. One of the reasons why these types of campaigns are better than the ordinary and typical campaigns is simply due to the cost and everyone is entitled to their opinions.
5. Following Tweets:

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

• Young males aged between 15-24. This is linked to the movie itself as it uses loads of young and unprofessional actors which I think will relate to many other people. I believe that this tweet was sent out by a young character because of the slang that he used. 'Sick' which is what a typical young boy would use in their sentences.

SOUNDS LIKE THE TRUTH #ILLMANORS

• Older females aged between 25-35.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

• Older males aged between 30-45.

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

• The target audience for this specific hashtag would be between the ages of 18-30. This is related to the London riots as it the user was talking about the government which is one of the reasons why the London riots had happened. I would link this tweet to the music video as it shows parts of the riots and angry gang members. The reason why I said 'angry' is simply because of the way the hashtag was written. The member uses the slang phrase 'pfft' which emphasises that he's angry.

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

• Younger males aged between 16-28.